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About the Program DAAC Principles Program Framework Accountability FAQ Join the Program ToolsParticipantsAccountability Join Us Register News Events About the DAAC For Consumers Au sujet du programme Principes de la DAAC Responsabilité Foire aux questions Adhérer au programme OutilsParticipantsResponsabilité Nous joindre S’inscrire Actualités Au sujet de la DAAC Pour les consommateurs
AdChoices in Canada
The Canadian AdChoices self-regulatory program, administered by the Digital Advertising Alliance of Canada

DAAC News

 
2024 AdChoices Compliance Report Now Available
DAACMay 21, 2025accountability, report
Political Advertising in Canada Event Recap
DAACFebruary 14, 2025
DAAC Summit 2024: A Look Back at an Insightful Day of Learning and Networking
DAACOctober 9, 2024DAAC Summit, conferences, AdChoices, interest-based advertising, events
DAAC Statement on Google's Announcement to Maintain Third-Party Cookies in Chrome and Readiness for Consumer Transparency & Control in Interest-Based Advertising
DAACJuly 29, 2024cookies, chrome, google, third-party cookies, token identifiers, tools, daac, AdChoices
DAAC Summit 2024 - October 8th
DAACJune 24, 2024DAAC Summit, Confereces, Seminar, Event
DAAC Honoured with Prestigious PICCASO Award for Not for Profit Leadership in Canada
DAACJune 13, 2024#PICCASOAwardsCanada24, PICCASO, PICCASO Awards, #AdChoices, PICCASO Canada
DAAC Shortlisted for a PICCASO Canada Award in Not for Profit Leadership
DAACApril 26, 2024
2023 Highlights from the AdChoices Accountability Program Compliance Report
DAACApril 23, 2024compliance report, compliance, Ad Standards, accountability
DAAC 10-Year Celebration Webinar Series
DAACFebruary 8, 2024webinars, AdChoices, PoliticalAds, interest-based advertising, privacy, educational events, webinar series
AdChoices & Consent Management Platforms (CMPs)
DAACDecember 20, 2023CMP, consent management platform, AdChoices, consent management, consent management provider
Honouring Janet Callaghan
DAACSeptember 11, 2023in memory, Janet Callaghan
DAAC's 10-Year Celebration Event - Friday, September 22
DAACJuly 21, 2023event
Highlights from DAA Summit 2023
DAACJune 19, 2023DAA Summit, conferences
2022 Compliance Report
DAACMay 15, 2023compliance report, compliance, Ad Standards, accountability
Coalition of Privacy Self-Reg Orgs Launch Uniform Approach to CMP-Specific Controls & Network-Wide Privacy Choices
DAACFebruary 22, 2023AdChoices, CMP Complement
Summarizing Changes Brought Forward by Federal Privacy Bill C-27
DAACNovember 18, 2022Bill C-27, PIPEDA reform, CPPA, privacy law
DAAC Releases Refreshed Principles for Interest-Based Advertising
DAACOctober 18, 2022DAAC principles, interest-based advertising, IBA, OBA, online behavioural advertising, news
Summarizing Changes Brought Forward by Quebec’s Bill 64/Law 25
DAACSeptember 21, 2022Bill 64, Quebec, privacy laws, privacy, law25, Law 25
PIPEDA Reform – Bill C-27
DAACJune 21, 2022PIPEDA reform, privacy reform, privacy laws, privacy, laws, CPPA, consumer privacy protection act, canada
DAAC Board of Directors Announcement
DAACJune 10, 2022board of directors, board, DAAC, AdChoices, 2022
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Digital Advertising Alliance of Canada

PO Box 97045, Toronto, Ontario, M6R 3B3

 

Associations of DAAC

Association of Canadian Advertisers
Association of Creative Communications Agencies
Canadian Marketing Association
Canadian Media Directors' Council
Institute of Canadian Agencies
Interactive Advertising Bureau of Canada


AdChoices is a self-regulatory program for online interest-based advertising, which helps to provide notice, transparency, and accountability from the advertising sector to consumers.

The Digital Advertising Alliance of Canada (DAAC) is a federal not-for-profit association responsible for administering the AdChoices self-regulatory program in Canada.


The PICCASO Awards Canada logo

The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada

 
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Associations de DAAC

Association canadienne des annonceurs
Association des agences de communication créative
Association canadienne du marketing Bureau de la publicité interactive du Canada
Canadian Media Directors' Council
Institut des agences canadiennes


Choix de pub est un programme d’autoréglementation de la publicité ciblée par centres d’intérêt en ligne visant à fournir aux consommateurs des avis, une transparence et une responsabilité de la part  du secteur de la publicité en ligne.

L’Alliance de la publicité numérique du Canada (DAAC) est un regroupement sans but lucratif d’associations professionnelles, chargé d’administrer le programme d’autoréglementation canadien Choix de pub.

La DAAC est la fière récipiendaire d’un prix  PICCASO Canada 2024 dans la catégorie « Leadership à but non lucratif »

 
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© 2025 Digital Advertising Alliance Of Canada

 
Digital Advertising Alliance of Canada (DAAC)
PO Box 97045,
Toronto RPO Roncesvalles, Ontario, M6R 3B3,
Canada
info@daac.ca
Hours
Mon 9am - 5pm
Tue 9am - 5pm
Wed 9am - 5pm
Thu 9am - 5pm
Fri 9am - 5pm
Sat Closed
Sun Closed