Privacy in Digital Media - Live Training Course

1. Introduction to privacy concepts

2. Personal information in digital media

3. Complying with privacy laws and standards

4. Operationalizing privacy in digital advertising

5. Q&A and open discussion

• Gain actionable insights into privacy regulations and best practices for targeted advertising.

• Learn from industry-leading privacy professionals.

• Receive a Certificate of Completion to showcase your knowledge.

• Network and connect with professionals tackling similar challenges.

• Media agency professionals

• Brand marketers

• Product managers

• Digital consultants

• Privacy officers

• Anyone interested in the intersection of privacy and digital media

For companies: reduces compliance and reputational risks, builds internal expertise, and strengthens trust with clients and consumers.

For employees: deepens professional credibility, provides clarity in a complex regulatory space, and equips them to lead confidently.

Peter is a recognized thought leader in data privacy and digital media with international experience as a former advertising executive, technologist, lobbyist and association leader and as a current educator, consultant and keynote speaker.

Peter helped to grow the International Association of Privacy Professionals (IAPP) from a small professional community to the world’s largest privacy association in his roles as Director of Certification, Assistant Director and then as Vice President. He helped to establish the IAPP’s Canadian office in Ottawa (2009) as well as the annual IAPP Canada Privacy Symposium in Toronto (2008), which remains the largest annual privacy conference in the country.

Peter led the creation of the world's first professional certification in privacy and data protection: the IAPP’s Certified Information Privacy Professional (CIPP). He followed this with the launch of the CIPP-Canada (CIPP/C) as well as credentials for European data protection (CIPP/E), privacy in information technology (CIPT), privacy operations (CIPM) and a masters-level certification known today as the Fellow of Information Privacy (FIP).

Presently, over 50,000 professionals globally hold one or more of the now eight different IAPP credentials which certify knowledge in global privacy laws, technologies, standards and practices.

Peter is a veteran of the advertising business with executive roles at ad agencies, Wells Rich Greene BDDP and MVBMS Partners/EURO RSCG and at ad trade associations, the NAI and the 4As. He served as the first Managing Director of the US-based Digital Advertising Alliance (DAA) and led the expansion of the DAA “Your Ad Choices” consumer privacy preference program.

Peter formed the nucleus of the earliest digital media team at WIRED magazine and its companion venture, Hotwired, the very first ad-supported Website on the Internet. He also has held leadership roles at technology companies, CMGI and Dataxu (now Roku).

In 2024, Peter was nominated for Privacy Educator of the Year (“Privacy Leader: Academia/Thought Leadership”) by the PICCASO-Canada Privacy Awards, a juried recognition of excellence in Canadian data privacy and information security. He has led the development and instruction of information privacy at York University since the program's inception in 2020. 

“The Privacy in Digital Media Course hosted by the DAAC was an incredible day of knowledge for anyone looking to learn or re-learn about privacy in the context of digital media. It served as a reminder for what to consider, what to look out for, and things to be mindful of when assessing your company's privacy policies. Would recommend for anyone who works closely with privacy and legal teams in digital media."

- Chris Quinn, Co-Founder, ProOps Consulting

“This fantastic course gives you a comprehensive overview of what privacy is and why it matters for marketers & advertisers beyond just the lens of compliance. It presents the relevant frameworks, cultural considerations, regulations and tools to help you identify and implement actionable privacy solutions within your organization.

As an instructor, Peter speaks with incredible discernment on the nuance of privacy. He puts vital emphasis on privacy being about more than just compliance. It’s about marketing to consumers ethically and respecting their data so you build long-term consumer trust in your business.”

- US-based small business marketer

We offer two ways to take this course: in person or online.

For those participating online, the time zone will be Eastern, from 9:00 a.m. to 4:00 p.m. and the platform we use is Microsoft Teams. It is not expected for you to be on camera, but we encourage you to participate in the conversation.

For those attending in person, the venue is located in downtown Toronto, at the Toronto Star office at 8 Spadina Avenue, 10th floor. You must check in with the ground floor security to get in.

For in-person attendees, catering is provided in the form of a continental breakfast with coffee and tea, as well as a boxed lunch with juice and pop options. Dietary restrictions may be communicated to us through this form.

This course is currently only available in English, with plans to offer it in French in the very near future.

• 9:00 am – Doors open

• 9:30 am – Class session begins

• 10:30 am – Morning coffee break

• 11:00 am – Class session continues

• Noon – Lunch hour

• 1:00 pm – Class resumes

• 2:00 pm – Afternoon coffee break

• 2:30 pm – Class resumes

• 4:00 pm – Class adjourns

Course timing is displayed in Eastern.

Toronto Star - 8 Spadina Avenue (The Well), 10th Floor

The Well is on the northwest corner of Spadina Avenue and Front St. West in downtown Toronto. Proceed to the 10th floor to reach the Toronto Star office.

Parking Instructions for The Well:

• There is a paid underground parking lot at The Well.

• The parking lot can be accessed through Wellington St. West (south side Wellington) or Front St. West (north side Front).  Look for “The Well” signage for entrance to the lot. Go to level P3 and park anywhere there. The Toronto Star is in Building G.

• To access elevators to the main lobby from the underground lot, look for Pillars P3F and P3G and follow signage for elevators to 8 Spadina. 

• When in main lobby, go to security desk to request elevator access to 10th floor.  Security will have guests’ names on a list.

• There are also other public parking lots in the area – the closest is the surface lot at the north-east corner of Spadina and Front.  Bear in mind that traffic in the area is generally very congested, so please allow plenty of time.

If you are unable to attend a scheduled in-person or virtual training session, you may receive a full credit toward a future course if you notify us at least one week in advance.

If you are unable to attend and it is less than one week before the course begins, please get in touch with us as soon as possible. We will do our best to accommodate your situation.

Please note:

• No refunds will be issued for cancellations or no-shows, except in cases of serious or unforeseen circumstances.

• You may transfer your registration to another person within your organization. Please notify us in advance to arrange the change.

You can contact us through this form.

Submission of a registration form, completion of online registration, or receipt of confirmation by email constitutes a binding agreement with the Digital Advertising Alliance of Canada.

Bring the Privacy in Digital Media course directly to your team.

The DAAC now offers private sessions delivered exclusively for your organization. We come to your office and present the full one-day course, making it a convenient and cost-effective way to train multiple team members at once.

In-person delivery is currently available within the Greater Toronto Area. Hybrid and fully online options are also available.

What's included:

• Full-day instructor-led training

• Course materials for all participants

• Lunch for attendees when delivered in person

• Up to 50 participants

Investment: $7,500 CAD + HST per session (for up to 50 participants)

All attendees must be affiliated with your organization.

To arrange a session date, please contact course@daac.ca.