1. About AdChoices and Interest-Based Advertising
2. Your Advertising Choices
3. Using the AdChoices Tools and Getting Help

What is AdChoices, and how does the program work in Canada?

The Digital Advertising Alliance of Canada (DAAC) is a national not-for-profit organization that develops and administers self-regulatory programs designed to enhance transparency, accountability and consumer trust in digital advertising.

The DAAC administers AdChoices, a self-regulatory program for interest-based advertising in Canada. The program includes a set of Principles that participating companies agree to follow. It also provides consumers with information about interest-based advertising and tools to make choices about whether participating companies use data to tailor ads to their interests.

These tools do not block advertising. Consumers who exercise their choices will continue to see ads, but the ads may be less tailored to their interests.

Ad Standards, an independent national advertising self-regulatory body, administers the accountability component of the program. It monitors participating companies for compliance with the Principles, investigates complaints and works with companies to bring their practices into compliance.

The AdChoices program applies to the collection and use of data for interest-based advertising in Canada.

Related Programs

For information about similar programs in other regions, please visit:

• Europe (EDAA)
• India (DAA Asia)
• United States (DAA)

The DAAC also administers the Political Ads program, a separate self-regulatory program designed to increase transparency in online political and issue advertising. Learn more at PoliticalAds.ca.

What is the AdChoices icon, and what happens when I click it?

The AdChoices icon is a small blue triangle that may appear on or near an online ad, or elsewhere on a website or in an app. It signals that information and choices about interest-based advertising are available.

Clicking or tapping the icon takes you to information about the advertising practices of the company or companies involved, and how to manage your interest-based advertising preferences.

The icon is a starting point for learning more and exercising choice. Clicking it does not automatically opt you out of interest-based advertising.

What is interest-based advertising (IBA)?

Interest-based advertising, also known as online behavioural advertising, uses information collected about your activity over time and across different websites or apps to predict your likely interests and select ads that may be more relevant to you.

For example, someone who has visited several sports-related websites might later see an ad for sporting goods. Someone who has used travel apps might later see an ad from an airline or hotel.

What are the Canadian Self-Regulatory Principles for Interest-Based Advertising?

The Canadian Self-Regulatory Principles for Interest-Based Advertising (“Principles”) form the foundation of the AdChoices program. The Principles were spearheaded by many of Canada’s largest advertising and marketing trade associations to give consumers more information about, and greater control over, how their data is used for interest-based advertising.

The Principles require participating companies to provide clear and meaningful information about their data collection and use practices and to offer consumers an easy-to-use way to exercise choice. They also address data security and retention, the use of sensitive information, advertising directed to children and independent accountability.

The DAAC’s choice tools allow consumers to opt out of the collection and use of data for interest-based advertising by participating companies. Opting out does not block advertising. Consumers will continue to see ads, but those ads may be less tailored to their interests.

Do the Principles apply to all online advertising

No. The Principles apply to activities that fall within their definition of interest-based advertising (“IBA”). This generally involves collecting information over time and across different websites or apps to infer interests and deliver ads based on those interests.

IBA does not include:

• A company's collection and use of information for advertising on its own websites or apps.
• Contextual advertising based on the content of the webpage being viewed, a consumer’s current visit to a website or app, or a current search query.
• Ad reporting, including the collection or use of information for statistical reporting, web analytics and advertising measurement.
• Ad delivery, including the distribution of online ads or related services that use ad reporting data and are not based on interests inferred from information collected over time and across websites or apps.

These exclusions describe the scope of the Principles. Applicable privacy laws still apply.

For interest-based advertising within that scope, the Principles apply whether companies use cookies or other identifiers.

What is the DAAC?

The Digital Advertising Alliance of Canada (DAAC) is an independent national not-for-profit organization led by six of Canada’s leading advertising and marketing trade associations:

• Association of Canadian Advertisers (ACA)
• Association of Creative Communications Agencies (A2C)
• Canadian Marketing Association (CMA)
• Canadian Media Directors’ Council (CMDC)
• Institute of Canadian Agencies (ICA)
• Interactive Advertising Bureau of Canada (IAB Canada)

These associations support the development and broad adoption of the AdChoices program in Canada. Companies that participate in the program agree to follow the Principles.

Ad Standards is the DAAC’s independent accountability partner. It monitors participating companies, investigates complaints and works with companies to bring their practices into compliance with the Principles.

Learn more about the DAAC.

Is AdChoices an advertising company or government program?

No. AdChoices is an industry self-regulatory program administered by the DAAC, an independent not-for-profit organization. It is not operated by the government, and the DAAC does not sell or serve ads or use data to decide which ads consumers see.

Advertisers, publishers, platforms and advertising technology companies carry out those activities. The DAAC administers the AdChoices program and provides consumer education and choice tools.

How does AdChoices relate to Canadian privacy law?

The AdChoices program is designed to complement Canadian privacy law by providing industry-specific Principles, timely notices, and choice mechanisms for interest-based advertising. Participation can help companies facilitate compliance, but it does not replace their legal obligations or oversight by Canadian privacy regulators.

Which companies participate in the AdChoices program in Canada?

Visit our participating companies page to see which companies participate in the program. Click or tap a company’s logo to visit its website and learn more.

How are companies held accountable under the program?

Ad Standards, Canada’s independent advertising self-regulatory body, administers the program’s accountability process. It monitors compliance with the Principles, reviews complaints and works with companies to address practices that do not meet the Principles. Findings of non-compliance and the actions taken are publicly reported.

If you have a concern about a company’s interest-based advertising practices, visit our accountability page to learn how to submit a complaint.

How does interest-based advertising work?

When you visit a website or use an app, companies involved in digital advertising may collect information about your activity and associate it with an identifier linked to your browser, device or account. When that identifier is recognized across different websites or apps over time, the activity may be used to infer your likely interests.

For example, a browser or device that frequently visits baseball-related websites might be associated with a sports enthusiast category and receive more ads for sporting goods. Activity on automobile review websites or apps might similarly result in ads for vehicles.

Companies may use technologies such as cookies, mobile advertising IDs, token identifiers or other identifiers to recognize a browser, device or account. Although the technology may vary, the basic process is the same: information about activity over time and across websites or apps is used to infer interests and select ads that may be more relevant.

What are the potential benefits of interest-based advertising?

Interest-based advertising can make the ads you see more relevant by using information about your likely interests to select ads. For example, someone interested in music might see an ad for an upcoming concert, while someone researching travel might see an ad for a destination or travel service. This can help people discover products, services or offers that may interest them.

Advertising revenue also helps support many websites, apps, and digital services available at no cost or at a lower cost. Interest-based advertising supports this model by helping advertisers reach people who may be interested in their offerings and helping publishers generate revenue from their advertising space.

People have different preferences about personalized advertising. The AdChoices program is designed to ensure that consumers receive information about these practices and have choices about whether participating companies use their data for interest-based advertising.

What types of information might companies use for interest-based advertising?

What types of information might companies use for interest-based advertising?

Not all companies collect or use the same information. Depending on a company's practices, the information used for interest-based advertising may include:

• Online activity over time and across websites or apps, such as content viewed or ads interacted with.
• Browser or device information, such as device type, operating system, language, IP address, cookies or advertising identifiers.
• Approximate location, such as a city, region or postal code.
• Demographic information, such as an age range, language or occupation, when provided by the user or inferred from other information.
• Inferred interests, such as sports, travel, entertainment or vehicle shopping.
• Information received from business partners or other sources, where permitted and explained in the company’s privacy notices.

Companies may combine some of this information to create interest categories associated with a browser, device or account. For example, a category might indicate that someone is located in the Vancouver area, is interested in basketball or travel, or may be shopping for a vehicle. These categories are predictions and may not always be accurate.

Some companies offer tools that allow consumers to view or manage the interest categories associated with them. A company’s privacy notices should provide more information about the data it collects, how it is used and the choices available.

Can sensitive personal information be used for interest-based advertising?

Sensitive personal information can include information about your health, finances, religious beliefs or sexual orientation. Information can also be sensitive because of the context in which it is collected or used.

The Principles require companies to obtain consent for collecting, using or sharing sensitive personal information for interest-based advertising, in accordance with applicable Canadian privacy law.

For sensitive personal information, express consent means you actively agree to the practice. Simply giving you an opportunity to opt out is not sufficient.

How does AdChoices address interest-based advertising involving children?

Under the Principles, companies should not collect personal information for interest-based advertising from children they know are under 13, or from websites directed to children under 13. They should also not direct interest-based advertising to children they know are under 13, unless these practices comply with Canadian privacy and other applicable legislation.

Children require special consideration when obtaining consent. Where a child cannot provide meaningful consent, consent must come from a parent or guardian. The age requirements and other protections depend on the applicable law.

What are cookies and other identifiers, and how are they used in online advertising?

Websites, apps and advertising companies use identifiers to recognize a browser, device or account over time. These identifiers help connect information about your activity, such as visits to websites or interactions with ads.

Cookies are one way to do this. They are small pieces of information stored by your web browser when you visit a website. Cookies can help keep you signed in, remember your preferences or save items in your shopping cart. Some cookies contain an identifier that helps a website or advertising company recognize your browser when it is used again.

Other examples include mobile advertising IDs and identifiers associated with an account you use to sign in. Depending on how they are used, identifiers can also help connect activity across different websites, apps or devices.

In online advertising, cookies and other identifiers can help companies:

• Show ads based on your interests or previous activity.
• Limit how often you see the same ad.
• Measure how people interact with ads, such as clicking an ad or making a purchase afterwards.

An identifier does not have to include your name to connect information about your activity.

You can manage some of these uses through your browser or device settings, account preferences and advertising choice tools. The controls available depend on the identifier and how it is used. Blocking cookies alone does not address every way information may be used for interest-based advertising.

Cookies are just one way that interest-based advertising occurs online.

What can I do if I don’t want interest-based advertising?

The DAAC offers tools that let you opt out of interest-based advertising from the companies listed in each tool:

• WebChoices: Manage choices for interest-based advertising in your web browser.
• AppChoices: Manage choices for interest-based advertising across apps on your mobile device.
• TokenChoices: Manage choices for interest-based advertising that uses identifiers derived from information such as your email address or phone number.

Opting out does not stop ads. It tells the companies you select not to use information covered by your opt-out to tailor ads to your interests. Companies may still collect or use information for other purposes, such as preventing fraud or measuring ad performance.

Your choices apply to the companies and identifiers covered by each tool. You may need to set preferences separately for each browser or device you use. For cookie-based choices, deleting cookies can also remove your saved opt-out preferences. We recommend using our Protect My Choices browser extension to help preserve these preferences.

You can also review privacy and advertising settings in your browser, device and online accounts. Some companies offer additional advertising controls through their own websites or apps.

Visit our choice tools page to explore the options and find instructions for using each tool.

What do the AdChoices tools cover?

The DAAC offers tools to help you manage interest-based advertising preferences with the companies listed in each tool:

o WebChoices: Choices for interest-based advertising in your web browser. o AppChoices: Choices for interest-based advertising across apps on your mobile device. o TokenChoices: Choices for interest-based advertising that uses identifiers derived from information such as your email address.

You can make choices for individual companies or all companies listed in a tool. Each tool covers different advertising practices, so you may need to use more than one.

These tools do not block ads, and your choices do not automatically apply to companies that are not listed. For those companies, check their privacy notices or advertising settings for available controls.

Additionally, we offer the Protect My Choices browser extension that helps preserve choices made by the WebChoices tool.

Visit our tools page to get started.

Will the AdChoices tools block ads or stop advertising emails?

No. The AdChoices tools let you opt out of interest-based advertising from the companies you select. They do not block ads or stop advertising emails.

After opting out, you may still see ads from those companies, including ads selected based on the content of the website or app you are using. This is called contextual advertising. You may also continue to receive interest-based ads from companies not covered by your choices.

The tools do not unsubscribe you from email lists or stop postal advertising. This also applies to TokenChoices: using your email address to set an advertising preference does not unsubscribe you from emails.

To stop marketing emails from a company you recognize, use the unsubscribe option in its messages. For suspicious or unsolicited messages, use your email provider’s spam or blocking controls.

What are opt-out cookies, and how do they remember my choices?

An opt-out cookie stores an interest-based advertising preference in your browser. It helps a company recognize that you have opted out and honour that choice when your browser visits websites where the company operates.

Deleting cookies can remove these saved preferences. Cookie-based choices also apply to the browser in which you set them, so you may need to set your preferences separately in other browsers or on other devices.

We recommend using the Protect My Choices browser extension, where available, to help preserve your choices. It can also help participating companies recognize your preferences without relying on third-party cookies.

Browser privacy settings can affect whether opt-out cookies can be saved or read. Follow the instructions provided by WebChoices and Protect My Choices for your browser.

You can revisit WebChoices to review or update your preferences and make choices for newly listed companies.

Does opting out stop companies from collecting data about me?

No. An interest-based advertising opt-out applies to the advertising practices covered by your choice. It does not stop all collection, use or sharing of information.

For the companies and identifiers covered by your opt-out, information about your activity should no longer be collected, used or shared for interest-based advertising.

Companies may still collect and use information for other purposes, such as:

• Providing the website, app or service you are using.
• Maintaining security and preventing fraud.
• Measuring ad performance.
• Limiting how often you see the same ad.

Opting out also does not automatically delete information already collected about you. To learn about a company’s other data practices and available privacy choices, review its privacy notice or contact it directly.

What is the difference between opting out and setting category preferences?

Within our TokenChoices tool, you will see buttons for two different sections: “Opt-Out IBA” and “Category Preferences.”

These choices serve different purposes:

• Opting out tells the companies you select not to collect, use or share information for interest-based advertising covered by your choice. It does not block ads.
• Category preferences let you request fewer ads about particular topics while continuing to receive interest-based advertising.

Category preferences are requests that companies integrated with the category preference tool apply on a best-effort basis. They do not guarantee that you will stop seeing ads from a selected category. You may still see those ads from integrated companies, companies outside the tool, or advertising practices not covered by your request.

Setting a category preference does not opt you out of interest-based advertising. If that is your goal, use the tool’s opt-out option.

Currently, category preferences are available through the TokenChoices category preference tool.

Can I use WebChoices if my browser blocks third-party cookies?

Blocking third-party cookies can prevent WebChoices from checking some companies’ opt-out status or saving cookie-based preferences.

Where available, the Protect My Choices browser extension lets participating companies recognize your choices without relying on third-party cookies. Install the extension and follow its instructions to set and preserve your preferences.

The options available depend on your browser and the companies involved. Check the results after submitting your choices to see whether any requests were unsuccessful, and follow the tool’s troubleshooting instructions if needed.

Do my choices apply across all my browsers and devices?

Not automatically. The scope of your choices depends on the tool you use:

• WebChoices: Set your preferences separately in each browser you use, including browsers on different devices.
• AppChoices: Set your preferences separately on each mobile device you use.
• TokenChoices: Your choices apply to participating companies’ use of the identifier you submit, including where that identifier is used across devices. They do not automatically cover other identifiers, such as cookies or mobile advertising IDs.

If you use more than one email address or other supported identifier for TokenChoices, submit your choices separately for each one.

Each tool applies only to the companies listed in it. If a company is not listed, check its website or app for advertising controls. You can also ask the company to offer choices through the AdChoices tools.

We recommend using the Protect My Choices browser extension, where available, to help preserve your choices. It can also help participating companies recognize your preferences without relying on third-party cookies.

How do WebChoices and Protect My Choices work together?

WebChoices lets you select companies and submit your interest-based advertising choices. Protect My Choices is a browser extension that helps preserve those choices and make them available to participating companies as you browse.

In browsers where cookies are supported, Protect My Choices can preserve your cookie-based opt-out preferences. The extension can also store a record of your choices that companies can read without relying on third-party cookies.

A temporary first-party cookie is needed to help transfer your choices from the WebChoices tool into the extension during setup. Follow the instructions to install and enable Protect My Choices.

Do I need to keep Protect My Choices installed and enabled?

Yes, if you want companies to continue receiving your choices through the extension. Keep it enabled with the required website permissions.

If you disable or remove Protect My Choices, companies cannot read your preferences through it. Removing the extension can also remove its stored preferences.

After reinstalling it, review your choices through WebChoices and the extension. If more than seven days have passed since you made your choices, use WebChoices again to restore them in the extension.

Why isn't WebChoices working?

Browser settings, extensions, connection problems or temporary issues with individual companies can affect WebChoices. If you have trouble checking your status or saving your choices, try the following:

• Check that JavaScript is enabled. WebChoices needs JavaScript, a feature that allows interactive functions to run in your browser.
• Use Protect My Choices, where available. Blocking third-party cookies can interfere with cookie-based choices. The Protect My Choices browser extension provides a way to store and communicate choices without relying on third-party cookies.
• Retry unsuccessful requests. If only a few companies show errors, try submitting your choice for each company separately. If the requests still fail, try again later, as the issues may be temporary.
• Review your browser settings and extensions. Privacy settings, ad blockers, security software or network settings can prevent WebChoices from checking company status or saving some preferences. If many requests fail, follow the tool’s troubleshooting instructions to help identify the cause.
• Check your internet connection. An unstable connection can interrupt requests. Reload WebChoices and try again once your connection is stable. If you have a slow connection, including in a rural area, we recommend selecting a smaller group of companies at a time and submitting your choices in batches.

After submitting your choices, check the results to see which requests were completed successfully.

What should I do if WebChoices shows an unsuccessful request?

An “Unsuccessful” message means WebChoices could not confirm your opt-out status or complete your request for that company. It does not necessarily mean the company has refused your choice.

If an opt-out request was unsuccessful, select the affected companies again and resubmit your choices. If you reload the page, review the results and retry any requests that remain unsuccessful.

If the problem continues:

• For a few companies: Try again later, as the issue may be temporary.
• For many companies: Review the guidance under “Why isn’t WebChoices working?” Browser settings, extensions or connection problems may be affecting the tool.

Check the results after each attempt to confirm which requests were completed successfully.

WebChoices automatically logs unsuccessful requests. When those logs identify a technical issue with a participating company, we work with that company to resolve it as quickly as possible. In the meantime, review the troubleshooting guidance and retry any unsuccessful requests later.

How can I check that my choices were saved?

The steps to check that your choices were saved depend on the tool:

• WebChoices: Review the results on the success page after submitting your choices. Retry any unsuccessful requests.
• Protect My Choices: Open the extension to review the preferences stored in your browser.
• AppChoices: Check that “Choice Status” is set to “Off” for the companies you want to opt out of.
• TokenChoices: Complete the verification instructions sent to the email address or phone number you submitted, and review any confirmation or results provided by the tool.

Submitting a request is not the same as confirming that every company has processed it. Processing times can vary.

Continuing to see ads does not, by itself, mean your choices were unsuccessful. The AdChoices tools do not block ads.

What do I need to use WebChoices?

To use WebChoices, you need:

• A working internet connection.
• An up-to-date browser supported by the tool.
• JavaScript enabled so the tool’s interactive features can run.
• Allow first-party cookies from the WebChoices tool (this allows WebChoices to transmit your choices to the Protect My Choices browser extension, if you choose to install it).

For cookie-based choices, your browser must allow the relevant cookies to be saved and read. Blocking third-party cookies can prevent some status checks or opt-out requests from completing.

Where available, the Protect My Choices browser extension provides a way to store and communicate choices without relying on third-party cookies.

If requests are unsuccessful, see “What should I do if WebChoices shows an unsuccessful request?”

Which browsers can I use with WebChoices?

WebChoices supports Chrome, Edge, Firefox and Safari. Use an up-to-date version of your browser.

In Safari: Install Protect My Choices before submitting your choices and follow the setup instructions to enable the extension and grant its required permissions.

In Chrome: We recommend installing Protect My Choices to help preserve your preferences and communicate choices without relying on third-party cookies.

Check the Protect My Choices page for available downloads.

Why isn’t Protect My Choices working in Safari?

Installing the Protect My Choices browser extension is only part of the setup. It must also be enabled and have permission to operate across the websites you visit so participating companies can recognize your choices.

Follow the Safari setup instructions to check that Protect My Choices is enabled and has the required website permissions. The instructions cover Safari on both Mac and iPhone or iPad.

Once setup is complete, return to WebChoices to review or submit your choices.

How do I opt out using AppChoices?

AppChoices is a free app that lets you opt out of interest-based advertising across apps on your mobile device from the companies listed in the tool.

Download AppChoices for your device, open it and select “Device ID-Based Choice” to set your advertising ID preferences:

• For an individual company: Set the “Choice Status” button next to its logo to “Off.”
• For all listed companies: Select “Choose All” to opt out.

Your choices apply to that device, so repeat these steps on each mobile device you use. AppChoices does not block ads.

What does my AppChoices opt-out cover?

Your AppChoices opt-out covers the selected companies’ collection and use of information about your activity across apps for interest-based advertising on that device.

For those companies, your choice also covers:

• Using information about your app activity on that device to tailor ads in other browsers or devices.
• Using information collected from other browsers or devices to tailor ads in apps on that device.

This does not automatically set separate opt-out preferences in all your browsers or on your other devices. Use WebChoices for browser choices, and set AppChoices preferences on each mobile device you use.

You will still see ads. Companies may also continue collecting and using information for other purposes, such as providing services, measuring ad performance or preventing fraud.

Your device’s privacy and advertising settings may offer additional controls, including for companies not listed in AppChoices.

Do I need to set my AppChoices preferences again if I reset my advertising ID?

Yes. Your AppChoices preferences are associated with your device’s advertising ID. If you reset that ID, reopen AppChoices and set your opt-out preferences again for individual companies or all listed companies.

Choices associated with the previous advertising ID do not automatically apply to the new one.

Do I also need WebChoices if I use AppChoices?

Yes, if you want to set interest-based advertising preferences for your web browsers.

AppChoices manages choices involving activity across apps. It does not set separate browser opt-out preferences, even when the browser is on the same device.

Use WebChoices in each browser where you want to make choices, including browsers on your mobile devices.

How do Apple’s tracking settings relate to AppChoices?

On iPhone and iPad, Apple’s App Tracking Transparency lets you decide whether an app may track your activity across other companies’ apps and websites.

If you choose “Ask App Not to Track,” that app cannot access your device’s advertising ID and is not permitted to track you using other identifying information.

AppChoices offers company-specific advertising choices associated with your advertising ID. If that ID is unavailable to AppChoices, its device-based choice function may be affected.

To review Apple’s tracking permissions, go to Settings > Privacy & Security > Tracking. These settings are separate from the choices you make through AppChoices, and neither blocks ads.

Why am I still seeing ads after using the AdChoices tools?

The AdChoices tools do not block ads. They let you opt out of interest-based advertising practices covered by your choices, for the companies and identifiers covered by each tool.

Those companies may still show other ads, such as ads based on the content of the website or app you are using. You may also receive interest-based ads from companies or identifiers not covered by your choices.

The tools also do not stop marketing emails or postal advertising. Using your email address in TokenChoices does not unsubscribe you from email lists.

How does TokenChoices work?

TokenChoices lets you opt out of participating companies’ collection and use of information for interest-based advertising associated with an identifier you provide, such as your email address.

Enter your identifier and follow the tool’s instructions to submit your choices. The tool converts the identifier into a modified value, called a “hash” or “token,” before sending it to the companies you select with your request.

Processing times may vary by company.

What is a token identifier?

A token identifier is a modified version of information such as an email address or phone number. Some advertising companies use these identifiers to connect activity across websites, apps or devices for interest-based advertising.

An identifier does not need to contain your name to connect information about your activity.

How does TokenChoices use the identifier I provide?

TokenChoices needs an identifier, such as your email address or phone number, so companies can apply your request to the relevant advertising identifier.

The tool uses verification services to send you a link or code and confirm your request. Your submitted identifier is shared with those services for this purpose.

A modified version of your identifier, called a token, is sent to the participating companies with your choices. It enables them to match your request within their systems.

The DAA, which operates the tool, retains submitted email addresses, phone numbers and other identifiers for 31 days. Read the tool’s privacy notice for details about information handling.

What does my TokenChoices opt-out cover?

TokenChoices allows you to opt-out of participating companies’ interest-based advertising practices associated with the identifier you submit, including where that identifier is used across websites, apps or devices.

It does not automatically cover other identifiers those companies may use, such as cookies or mobile advertising IDs. Use WebChoices and AppChoices to make separate choices for those identifiers.

Your opt-out also does not stop all collection, use or sharing of information for purposes other than interest-based advertisin

Can I use TokenChoices to withdraw consent I previously gave?

Yes. If you previously gave a company permission to use the identifier for interest-based advertising, submitting an opt-out request through TokenChoices communicates that you are withdrawing that permission to the companies you select.

This request relates to interest-based advertising associated with that identifier. It does not withdraw permission for every other use of your information.

Can I submit choices for more than one identifier?

Yes. Use the tool again for each additional identifier, such as another email address, that you are authorized to submit.

A choice associated with one identifier does not automatically apply to your other identifiers.

Do I need to submit my TokenChoices preferences again if I change my browser or device settings?

No. TokenChoices preferences are associated with the identifier you submit, rather than an opt-out cookie or your device’s advertising ID.

Deleting browser cookies or resetting your mobile advertising ID does not reset your TokenChoices preferences. However, you may need to set your WebChoices or AppChoices preferences again.

Can I reverse my TokenChoices opt-out?

TokenChoices currently does not offer a way to reverse an opt-out submitted through the tool.

Why am I still seeing ads after using TokenChoices?

TokenChoices does not block ads. Selected companies may still show ads that do not rely on the interest-based advertising practices covered by your choice.

You may also receive interest-based ads from companies or identifiers not covered by your request.

Does using my email address in TokenChoices unsubscribe me from marketing emails?

No. Your email address is used to identify the interest-based advertising practices covered by your request. Submitting it does not unsubscribe you from email lists or stop other communications.

To stop marketing emails from a company you recognize, use the unsubscribe option in its messages.

Where can I get help if an AdChoices tool still isn’t working?

If the troubleshooting guidance does not resolve the issue, contact technical support.

Please include:

• The tool you are using.
• Your device, operating system and browser, where applicable.
• The error message and the steps you have already tried.

We may also ask for a screenshot, if possible, with personal information hidden.

Do not send information such as passwords, verification codes or other sensitive information.

For concerns about a company’s interest-based advertising practices, visit our accountability page to learn about submitting a complaint.