The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing associations whose members share commitment to delivering a robust and credible program for responsible online interest-based advertising (IBA).
The Canadian AdChoices program, developed by the DAAC, was designed to educate consumers about IBA and to provide notices for consumers to know when IBA is occurring.
Through our collaborative efforts, consumers should have the ability to control whether or not to permit the collection and use of their browsing & app data for IBA purposes. Guidelines for our program can be found on our Principles page.
The DAAC is responsible for the operations of the program in Canada, coordinating often with other global DAA-organizations running similar self-regulatory programs in the US and across Europe.
DAAC Board of Directors and Staff
Director (IAB Canada)
Executive Director (DAAC)
The Digital Advertising Alliance of Canada (DAAC) is a consortium of the leading national advertising and marketing trade associations in Canada, consisting of:
About the AdChoices Program
The Canadian self-regulatory program for online interest-based advertising, called AdChoices, is an effort to give consumers more information and choices about the advertising they receive online.
The self-regulatory program requires companies to clearly inform consumers about their data collection and use practices and allow consumers to exercise greater control over the types of ads they see.
The DAAC is responsible for the operations of the AdChoices self-regulatory program in Canada, coordinating where possible with other global DAA-organizations running similar self-regulatory programs.
Ad Standards, an independent national advertising self-regulatory body, is responsible for the accountability component of the AdChoices program in Canada.
As part of this responsibility, Ad Standards accepts and investigates complaints about online interest-based advertising practices that may violate the DAAC's self-regulatory principles for online behavioural advertising.
When a violation is confirmed, Ad Standards works with companies involved to achieve compliance. Ad Standards also publishes compliance reports.
The Digital Advertising Alliance of Canada (DAAC) works closely with other self-regulatory programs worldwide to make the AdChoices program a global endeavour.