Use AdChoices

Participation in the AdChoices program responds to business critical needs:

  • Facilitates alignment with privacy regulation.

  • Builds consumer trust by providing consumers with centralized transparency and control.

  • Protects your brand reputation as a responsible corporate citizen.

  • Demonstrates your commitment to effective privacy self-regulation in support of responsible interest-based advertising principles and best practices.

  • Enhances overall organization integrity.

Through AdChoices, companies gain access to valuable resources, saving time and human error as well as easily managing vendor relationships.


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The DAAC is the proud recipient of the 2024 PICCASO Award for Not for Profit Leadership in Canada