AdChoices B2C Campaign; A Thank You

The Canadian AdChoices program was designed to help companies provide clear, meaningful and prominent notice about online behavioural advertising data collection and use practices to consumers, and to explain how to exercise their choice with regards to it. Notice within our program is provided by way of the blue triangular AdChoices icon.

In order to ensure transparency with the consumer, they need to understand what the icon means when they see it. How do we explain it? Well, alongside the individual efforts made by each participant of the program, we have an overarching banner campaign running to do just that.

The DAAC was donated design & production time from Stone Canoe, who created two ad designs in three standard ad units (728x90, 300x250, 160x600). And Eyereturn Marketing has provided us with incredible service as our official ad server since day one of the campaign in 2013.

Program participants are asked to use these ads whenever they have available inventory. The more companies that run the ads – or make their own ads or pages to explain the program – the better reach we will have with Canadian consumers. Each banner links to our consumer facing landing page.

Index Exchange has been exceedingly gracious in their donation, placing our ads into their PSA rotation. Millions of ads, per day, are served through their platform, which greatly impacts the reach we’re able to obtain to Canadian consumers.

Rogers has also donated steady inventory since the beginning of 2015 and has been an excellent partner.

We thank these companies for their inventory gifts. If other companies would like to join them in these efforts, we would be happy to provide tags to you at any time in English and/or French. Our campaign reports are shared amongst each trade association that are part of the DAAC, as well as with representatives of the Office of the Privacy Commissioner of Canada (OPC), so your company’s inventory donation does not go unnoticed.

Thank you once again to the companies above for their efforts.