Annual Fees
Licensed Participation
The Licensed Participation level is for organizations that actively engage in interest-based advertising by directly collecting, using, or disclosing personal information for targeted advertising purposes, or by allowing partners to do so on their owned and controlled properties. This includes the use of cookies, advertising IDs, tokens, probabilistic targeting, and remarketing practices.
By joining, you become part of an exclusive list of companies elevating privacy best practices in Canada.
| Feature | Licensed Participation | |||
|---|---|---|---|---|
| Annual Fee Based on self-attested gross Canadian revenue. Firms not directly engaged with interest-based advertising would be considered "small business." |
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| Licensed use of the AdChoices icon Required for all icon usage in Canada on ads, websites, apps and other devices. |
Included | |||
| Independent accountability monitoring by Ad Standards | Included | |||
| Link to consumer control tools DAAC tools are available in English & French. |
Included - note that if your company wishes to be listed on any of our tools, this involves a separate agreement and fee with the DAA. Reach out for information via our registration form. | |||
| Privacy policy appraisal Assessments on interest-based advertising. |
Included | |||
| Training for staff on the AdChoices program | Included | |||
| Able to join the DAAC's Stakeholder Advisory Group | Included | |||
| Access to the DAAC's Participant's Hub | Included | |||
| Access to the DAAC's AdVantage Insider Newsletter | Included | |||
| Access to DAAC Event and Training Discounts | Included | |||
| Logo on YourAdChoices.ca participants' page | Included | |||
| Discounts for DAA U.S. participants | Canadian participation is available as an addendum to your active DAA U.S. contract, at a heavily discounted rate of $3,005 USD for 2026. |