Protect My Choices

The Chrome, Firefox, and Internet Explorer versions of Protect My Choices are extensions that help preserve the opt-out preferences you set for interest-based advertising from participating companies. They are designed to help prevent the accidental deletion from your browser of cookies that store these choices.

These plug-ins were created and are supported by the DAA U.S. and are used on this website with permission.

The Browser Extensions:

Some Things You Should Know

“Protect My Choices” applies to online interest-based advertising by participating companies. Once you install this extension, you will still receive online advertising from participating companies, and the websites you visit may still collect information for other purposes.

As more companies join the AdChoices self-regulatory program, their opt outs will be added to these Protect My Choices extensions. The extensions function differently in each browser and in some cases you may be required to update the extension. Please review the information for your browser. You can confirm that your opt outs have been set for each browser at the opt-out tool found here, and you can always check the status of your extensions by clicking Extensions, Add-ons or Manage Add-ons under Tools in the Window menu.

These extensions and your opt out choices apply only in their respective browsers, so you should separately set your preferences for other browsers or computers you may use.

Finally, the use of these browser extensions is governed by the Terms of Service and their individual licenses.

Protect My Choices for Chrome

The Protect My Choices extension for Chrome is available for download from the Chrome Web Store. From time to time you will be asked to authorize updates to this extension in order to add new opt outs. If you do not update the extension it will be disabled until you re-enable it in the Extensions menu. Click on the button below to be taken to the Chrome Web Store.


Protect My Choices for Firefox

By downloading the Protect My Choices extension for Firefox, you accept the Terms of Service. By clicking the button below it will download the extension to your computer.


Protect My Choices for Internet Explorer v. 1.17

By downloading the Protect My Choices extension for IE, you accept the Terms of Service. The Protect My Choices extension is compatible with Internet Explorer version 7 (and up) on computers running Windows XP up to Windows 8. Because of this broad compatibility, as well as the security settings of your own computer, your experience with the download and installation of Protect My Choices may differ from other users. Click here for a step by step guide to installing this extension (from the website).