- About Online Advertising
- Opt-Out Tool
- Participating Companies
- Registration Info
- About DAAC
|Welcome to the AdChoices consumer opt-out page for online interest-based advertising.
Some of the ads you receive on webpages are customized based on predictions about your interests generated from your visits over time and across different websites. This type of ad customization — sometimes called “interest-based” or “online behavioural” advertising — is enabled through your computer browser and browser cookies. This type of online advertising helps support the free content, products, and services you get online.
Using the tool on this page, you can:
Note: This tool will not eliminate ads from your browsing experience. Websites rely on the funding from advertisements to keep their websites operating. This tool will cease the interest-based tracking from happening in your browser.
|Opt-Out Tool Help
Need help understanding the tool? Read this step by step walk-through to understand how the tool works.Help Section
Protect My Choices
The DAAC offers browser plug-ins to retain opt-out cookie preferences, even if you delete your cookies.Download Plug-Ins
A free downloadable app that allows you to set preferences for interest-based data collection and use across apps.
Make your browser’s primary language English (Canada) or French (Canada) to see the Canadian opt-out tool brought to you by the DAAC. Learn more.