Opt-Out Tool

Welcome to the AdChoices consumer opt-out page for online interest-based advertising.

Some of the ads you receive on webpages are customized based on predictions about your interests generated from your visits over time and across different websites. This type of ad customization — sometimes called “interest-based” or “online behavioural” advertising — is enabled through your computer browser and browser cookies. This type of online advertising helps support the free content, products, and services you get online.

Using the tool on this page, you can:

  • Find out which participating companies have currently enabled customized ads for your browser;
  • View a list of all participating companies and learn more about their advertising and privacy practices;
  • Check whether you’ve already opted-out from participating companies;
  • Opt out of online interest-based advertising by any of the participating companies listed on the tool, using opt out cookies to store your preferences in your browser; or
  • Use the “Choose All Companies” feature to opt out from all current participating companies listed on the tool in one step.

Note: This tool will not eliminate ads from your browsing experience. Websites rely on the funding from advertisements to keep their websites operating. This tool will cease the interest-based tracking from happening in your browser.

Launch the Opt-Out Tool

Opt-Out Tool Help

Need help understanding the tool? Read this step by step walk-through to understand how the tool works.

Help Section
Protect My Choices

The DAAC offers browser plug-ins to retain opt-out cookie preferences, even if you delete your cookies.

Download Plug-Ins
Mobile AppChoices

A free downloadable app that allows you to set preferences for interest-based data collection and use across apps.

Download AppChoices

Make your browser’s primary language English (Canada) or French (Canada) to see the Canadian opt-out tool brought to you by the DAAC. Learn more.

The opt-out tool was created and is supported by the Digital Advertising Alliance (DAA) and is shared on this website with permission. The DAA’s Privacy Policy and Terms of Use apply to the opt-out tool.