- About Online Advertising
- Opt-Out Tool
- Participating Companies
- Registration Info
- About DAAC
Control interest-based advertising on apps on your mobile device with AppChoices.
AppChoices is a free downloadable app that gives you transparency with more than 30 companies (and counting), and lets you limit their collection of cross-app data for interest-based ads.
Some of the ads you receive in apps on your mobile device are customized based on predictions about your interests generated from your app usage (“interest-based” ads). Companies on our AppChoices app are allowing you to control this type of ad targeting.
Brought to you by the Digital Advertising Alliance of Canada, and backed up by the DAAC’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click.
All iPhone, iPad and iPod Touch devices with iOS 8 or higher.
More than 11,000 phone, tablet and player devices with Android 2.3 or higher, including:
If your company would like to participate in the AppChoices tool, please click here.
The Digital Advertising Alliance of Canada (“DAAC”) offers this app – AppChoices – through which participating companies provide transparency and choice under the DAAC’s Principles for interest-based advertising. Users of mobile devices can express their preferences about ads based on their interests via AppChoices, or other device-specific settings. For instance, the iOS platform also provides a “Limit Ad Tracking” feature.
For iOS users who enable “Limit Ad Tracking” (“LAT”), iOS 10 now disables its unique platform advertising ID that AppChoices previously used to help store your opt out preferences. As a result, new users of AppChoices who have enabled LAT will not be able to set any opt out preferences through this app unless the LAT setting is switched off in iOS settings. Similarly, existing users of AppChoices who enable LAT will disable their previously expressed AppChoices preferences. Existing users of AppChoices will not be able to reset their AppChoices preferences until LAT is switched off.
Consumers can learn more about these different preference mechanisms as follows: