Opt Out From Online Behavioural Advertising

Welcome to the consumer Opt-Out page for behavioural advertising.

Some of the ads you receive on webpages are customized based on predictions about your interests generated from your visits over time and across different websites. This type of ad customization — sometimes called “online behavioural” or “interest-based” advertising — is enabled through your computer browser and browser cookies. This type of online advertising helps support the free content, products and services you get online.

Using the tools on this page, you can opt out from receiving behavioural advertising from any, or all of the current participating companies listed on the tool, should you so choose.

  • Find out which participating companies have currently enabled customized ads for your browser;
  • View a list of all participating companies and learn more about their advertising and privacy practices;
  • Check whether you’ve already opted-out from participating companies;
  • Opt out of online behavioural advertising by any of the participating companies listed on the tool, using opt out cookies to store your preferences in your browser; or
  • Use the “Choose All Companies” feature to opt out from all current participating companies listed on the tool in one step.

If you delete your cookies often, Protect Your Choices via convenient browser plug-ins:

Click Here To Download Plug-Ins


Need Help With The Opt-Out Tool?

For basic help and a walk-through of the Opt-Out mechanism above, please visit the help section. There are also sections in our FAQ dedicated to this page and the Opt-Out tool.

Users of the consumer Opt-Out Page (Beta) may receive messages indicating that the status for one or more particular companies is not available, or that one or more opt out requests did not complete. Click here to find out more about these issues.

For further explanation of the warnings users may encounter when using the consumer Opt-Out page, please visit this page.