- About Online Advertising
- Opt-Out Tool
- Participating Companies
- Registration Info
- About DAAC
Welcome to the AdChoices consumer opt-out page for online interest-based advertising.
Some of the ads you receive on webpages are customized based on predictions about your interests generated from your visits over time and across different websites. This type of ad customization — sometimes called “interest-based” or “online behavioural” advertising — is enabled through your computer browser and browser cookies. This type of online advertising helps support the free content, products and services you get online.
Using the tool on this page, you can:
NOTE: This tool will not eliminate ads from your browsing experience. Websites rely on the funding from advertisements to keep their websites operating. This tool will cease the interest-based tracking from happening in your browser.
Please wait while the tool loads below.
Opt-Out Tool Help
Need help understanding the tool? Read this step by step walk-through to understand how the tool works.
The DAAC offers browser plug-ins to retain opt-out cookie preferences, even if you delete your cookies.
The opt-out tool was created and is supported by the Digital Advertising Alliance (DAA) and is shared on this website with permission.