News

First DAAC Breakfast Event Showcases the Alliance & Announces Plans for Mobile

On the morning of Thursday September 29th, the Digital Advertising Alliance of Canada (DAAC) held our first event. It was hosted at the stunning Stratus Restaurant, with panoramic views of downtown Toronto. Attendees were greeted to a full hot breakfast and settled in to listen to an update about the DAAC’s activities over the past

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AdChoices Program Strengthens Acceptance of Interest-Based Advertising

57% of Millennials Report More Trust in Companies Using AdChoices program, Digital Advertising Alliance of Canada survey finds TORONTO, July 26, 2016 – A new survey from the Digital Advertising Alliance of Canada has found Internet users have a high level of understanding and acceptance of the two-year-old Canadian AdChoices program. After only two years

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Spring Activities at the DAAC

It’s been an exciting few months at the DAAC – first there was the inaugural EDAA Summit in Brussels (which I wrote about earlier). And then in May it was the IAPP Canada Privacy Symposium, which is the largest privacy conference in Toronto, possibly Canada, in which the DAAC displayed our new interactive booth concept.

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EDAA Summit & Upcoming Conferences

A few events involving the Canadian AdChoices program are detailed below. The European Digital Advertising Alliance held their first EDAA Summit on Tuesday March 1st at Steigenberger Wiltcher’s hotel in Brussels, Belgium. With over 100 attendees present, it was a great turnout for their inaugural event. The DAAC was there, as were constituents of the DAA

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Advertising Standards Canada’s AdChoices Accountability Program 2015 Compliance Report

TORONTO, December 16, 2015 – Today, Advertising Standards Canada (ASC) released the AdChoices Accountability Program: 2015 Compliance Report. This report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising (IBA) have implemented the program’s principles throughout 2015. As Canada’s national advertising industry self-regulatory body, ASC’s compliance efforts

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AdChoices B2C Campaign; A Thank You

The Canadian AdChoices program was designed to help companies provide clear, meaningful and prominent notice about online behavioural advertising data collection and use practices to consumers, and to explain how to exercise their choice with regards to it. Notice within our program is provided by way of the blue triangular AdChoices icon. In order to

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Study on online behavioural advertising shows widespread usage of AdChoices program

TORONTO, June 16, 2015 – The Digital Advertising Alliance of Canada (DAAC) is encouraged by the findings of the research issued by the Office of the Privacy Commissioner of Canada (OPC) on online behavioural advertising (OBA) which reflected widespread usage of the AdChoices program by organizations involved in the serving of targeted ads. “The AdChoices

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First Anniversary of the Canadian AdChoices Program

ADCHOICES PROGRAM TAKES HOLD WITH MAJOR BRANDS AND CONSUMERS Since the program went live one year ago today, the Digital Advertising Alliance of Canada (DAAC) is pleased to report that 57 major brands and media companies are have registered for the Canadian AdChoices program. The program gives consumers more information and choice about the advertising

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Companies Who Have Joined – April 2014

Since its launch over six months ago, the Canadian AdChoices program has been successful in building business participation and consumer awareness.  To date, 45 companies have begun registration for the program, with many now licensed to use the AdChoices icon in Canada. These include major Canadian and international brands, publishers, technologies, and agencies directly involved in interest-based advertising, also

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New Program Gives Consumers More Online Choice

Canada’s major marketing and advertising associations today launched a new self-regulatory program that gives consumers more information and choice about the advertising they see online. The initiative was developed by the Digital Advertising Alliance of Canada (DAAC). DAAC members include: Association of Quebec Advertising Agencies; Association of Canadian Advertisers; Canadian Marketing Association; Canadian Media Directors’

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