Participant Welcome Kit

As a program participant, your company is pledging to adhere to our program’s principles, provide consumers with education about online interest-based advertising, and give consumers the ability to opt-out.

Key components to the welcome kit include:

  • An official welcome letter from the DAAC;
  • A copy of the principles your company is pledging to adhere to, including the mobile guidance;
  • ASC’s compliance procedure;
  • A copy of the Ad Marker Guidelines and mobile implementation guideline which tell you how the icon can be used in market;
  • CLEAR icon technical specifications which details how to avoid icon collision;
  • A workable icon file (transparent PNG file) as well as a JPEG file; and
  • Ready to use collision ad marker files in both English & French.

If at any time you wish your company’s welcome kit to be resent, please email us the request.

Consumer Campaign

We encourage all companies to link to our easy-to-read landing pages, where consumers can learn more about the AdChoices program and how to exercise choice: