Participants of our program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i” icon, please swap it out with the AdChoices icon instead.
As a DAAC participant, you have a license to use the icon, so change its colour to your liking and use it as much as possible.
The blue version of the icon is meant for in-ad use, in order to standardize the many icons potentially layered atop each other from the industry’s ad stacks. But, when used on a website, the icon can be any colour you like! White, black, grey… change it up and use it as much as you can. The icon is our seal that unites us as a self-regulatory program.