TORONTO, October 5, 2018 – The Digital Advertising Alliance of Canada (DAAC) has released the results of their third consumer survey for the Canadian AdChoices program, conducted by Toronto-based research firm Synqrinus.
Overall, 58% of Canadians surveyed recognize the text “AdChoices” and the blue icon, up from 53% in the 2017 report.
73% of respondents understood that data is collected and used for advertisements online, and 60% understood that online ads support free internet services. 72% of respondents understood that specific ads are served to them based on their online browsing habits.
80% of respondents indicate that the AdChoices website is clear enough to be easy-to-use, and many consumers report having more trust in brands (53%) that use the Canadian AdChoices program.
The report consists of a sample of 1,000 adults aged 18-64 and was created to help the DAAC and its participants understand where awareness about the icon currently resides amongst consumers, and to help plan for future activities.