58% of Respondents Report They’ve Noticed AdChoices

TORONTO, October 5, 2018 – The Digital Advertising Alliance of Canada (DAAC) has released the results of their third consumer survey for the Canadian AdChoices program, conducted by Toronto-based research firm Synqrinus.

Overall, 58% of Canadians surveyed recognize the text “AdChoices” and the blue icon, up from 53% in the 2017 report.

73% of respondents understood that data is collected and used for advertisements online, and 60% understood that online ads support free internet services. 72% of respondents understood that specific ads are served to them based on their online browsing habits.

80% of respondents indicate that the AdChoices website is clear enough to be easy-to-use, and many consumers report having more trust in brands (53%) that use the Canadian AdChoices program.

The report consists of a sample of 1,000 adults aged 18-64 and was created to help the DAAC and its participants understand where awareness about the icon currently resides amongst consumers, and to help plan for future activities.

Click here to download the summary report.