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Read more about the self-regulatory program for online interest-based advertising:

Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism for setting preferences about data collection and used for online interest-based advertising. Improvements to the

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Ad Standards’ AdChoices Accountability Program 2017 Compliance Report

TORONTO, March 7, 2018 – Today, Ad Standards released the AdChoices Accountability Program: 2017 Compliance Report. Through Ad Standards’ independent lens, their newest report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2017. In this third annual report, the growth in

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AdChoices Video Guidelines Released for Canada

An important step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, January 15, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled new guidelines for the implementation of the DAAC’s AdChoices icon and ad marker in video ads, DAAC Ad Marker Implementation Guidelines for Video Ads. The DAAC’s release provides

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Digital Advertising Alliance of Canada Releases Results of Consumer Survey on AdChoices Program

53% of Respondents Report They’ve Noticed AdChoices   TORONTO, September 28, 2017 – Today, the Digital Advertising Alliance of Canada (DAAC) released the results of their second consumer survey, conducted by Synqrinus, for the Canadian AdChoices program. The results show strong growth in awareness of the AdChoices program. Overall, 53% of Canadians surveyed recognize the

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Q&A with an ASC AdChoices Program Compliance Associate

1. Why is this work important? Globally, online advertising is becoming increasingly important to both industry and the public. Advertisers are devoting more resources to online advertisements, while countless new companies have entered the ecosystem pioneering technological solutions – especially in the online interest-based advertising (IBA) niche. All of this activity enables free online content

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