News

Read more about the self-regulatory program for online interest-based advertising:

Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how

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Use the Icon

Participants of our program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i” icon, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon, so change its colour to your liking and use it

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Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism for setting preferences about data collection and used for online interest-based advertising. Improvements to the

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Ad Standards’ AdChoices Accountability Program 2017 Compliance Report

TORONTO, March 7, 2018 – Today, Ad Standards released the AdChoices Accountability Program: 2017 Compliance Report. Through Ad Standards’ independent lens, their newest report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2017. In this third annual report, the growth in

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AdChoices Video Guidelines Released for Canada

An important step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, January 15, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled new guidelines for the implementation of the DAAC’s AdChoices icon and ad marker in video ads, DAAC Ad Marker Implementation Guidelines for Video Ads. The DAAC’s release provides

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