News

Read more about the self-regulatory program for online interest-based advertising:

58% of Respondents Report They’ve Noticed AdChoices

TORONTO, October 5, 2018 – The Digital Advertising Alliance of Canada (DAAC) has released the results of their third consumer survey for the Canadian AdChoices program, conducted by Toronto-based research firm Synqrinus. Overall, 58% of Canadians surveyed recognize the text “AdChoices” and the blue icon, up from 53% in the 2017 report. 73% of respondents

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DAAC Summit 2018

Ever wondered how the AdChoices program operates in Canada? Here’s a great opportunity to hear more about it. The DAAC Summit, happening Friday September 28th, will look at the self-regulatory program’s work in Canada and abroad, talk in detail with the compliance partners, and feature expert & timely discussions on recent privacy news – including

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Additional Guidance Released for the Canadian AdChoices Program

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how

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Use the Icon

Participants of our program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i” icon, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon, so change its colour to your liking and use it

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Enhanced Consumer Choice Tool for Interest-Based Advertising

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism for setting preferences about data collection and used for online interest-based advertising. Improvements to the

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