- About Online Advertising
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- About DAAC
If you have identified yourself as a Service Provider, it means that the service you provide enables you to have access to all, or substantially all, URLs accessed by your users and that in the course of your activities as such a provider, you collect and use such user data for online interest-based advertising (IBA) purposes. As an example, you may provide internet access service or desktop application software such as browsers or web toolbars.
Below is a detailed explanation of each of the requirements for Service Providers:
You should provide notice of your data collection practices on your own website. This notice should be clear, meaningful, and prominent, and should describe the following:
Service Providers that collect, use, or disclose data for IBA purposes should provide consumers with the ability to exercise choice with respect to the collection and use of data for IBA purposes, or to the disclosure of such data to another entity for such purpose.
You should maintain appropriate physical, electronic, and administrative safeguards to protect the data collected and used for IBA purposes. You should retain data that is collected and used for IBA only as long as necessary to fulfill a legitimate business need, or as required by law.
The Principles identify the following four additional steps that you should take regarding data collection and use when you are engaged in IBA:
Companies shall not collect personal information for IBA purposes from children they have actual knowledge are under the age of 13 or from sites primarily directed to children under the age of 13 for IBA, or otherwise engage in IBA directed to children they have actual knowledge are under the age of 13, unless such collection and other treatment of personal information is in accordance with Canadian privacy legislation.
Companies shall not collect, use, or disclose sensitive personal information for IBA purposes without consent, as required under and otherwise in accordance with applicable Canadian privacy legislation.
If your company also acts as a First Party under the principles and hosts online interest-based advertising on its website, or if it also engages in IBA on other First Party websites by means of a relationship with an advertising network or data company (a Third Party), the principles may impose additional requirements on your activities.