The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how
Participants of our program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i” icon, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon, so change its colour to your liking and use it
The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism for setting preferences about data collection and used for online interest-based advertising. Improvements to the
TORONTO, March 7, 2018 – Today, Ad Standards released the AdChoices Accountability Program: 2017 Compliance Report. Through Ad Standards’ independent lens, their newest report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2017. In this third annual report, the growth in
An important step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, January 15, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled new guidelines for the implementation of the DAAC’s AdChoices icon and ad marker in video ads, DAAC Ad Marker Implementation Guidelines for Video Ads. The DAAC’s release provides
53% of Respondents Report They’ve Noticed AdChoices TORONTO, September 28, 2017 – Today, the Digital Advertising Alliance of Canada (DAAC) released the results of their second consumer survey, conducted by Synqrinus, for the Canadian AdChoices program. The results show strong growth in awareness of the AdChoices program. Overall, 53% of Canadians surveyed recognize the
A major step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, May 3, 2017 – The Digital Advertising Alliance of Canada (DAAC) today announces a major step towards encompassing all aspects of digital media within the Canadian AdChoices program. Mobile web and mobile apps are now addressed within the Canadian program with
Native ads are designed to complement the look and feel of publisher content. Native advertising involves ads that match the form and function of the platform upon which it appears. The ad content can be displayed as an article, video or slideshow, and is produced by an advertiser with the specific intent to promote a
TORONTO, February 8, 2017 – Today, Advertising Standards Canada (ASC) released the AdChoices Accountability Program: 2016 Compliance Report.Through ASC’s independent lens, this report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2016. The DAAC appreciates and welcomes ASC’s second
On the morning of Thursday September 29th, the Digital Advertising Alliance of Canada (DAAC) held our first event. It was hosted at the stunning Stratus Restaurant, with panoramic views of downtown Toronto. Attendees were greeted to a full hot breakfast and settled in to listen to an update about the DAAC’s activities over the past
