Category Archives: News

TORONTO, October 5, 2018 – The Digital Advertising Alliance of Canada (DAAC) has released the results of their third consumer survey for the Canadian AdChoices program, conducted by Toronto-based research firm Synqrinus. Overall, 58% of Canadians surveyed recognize the text “AdChoices” and the blue icon, up from 53% in the 2017 report. 73% of respondents

Ever wondered how the AdChoices program operates in Canada? Here’s a great opportunity to hear more about it. The DAAC Summit, happening Friday September 28th, will look at the self-regulatory program’s work in Canada and abroad, talk in detail with the compliance partners, and feature expert & timely discussions on recent privacy news – including

The new guidance covers additional ways marketers may be reaching consumers using interest-based advertising and how the self-regulatory program applies TORONTO, ONTARIO – June 1, 2018 – The Digital Advertising Alliance of Canada (DAAC) has published a document called the “Supplementary Guidance for the DAAC Principles” in order to provide direction to participants for how

Participants of our program: If your organization is using generic iconography to communicate important messages about IBA, such as a standard round “i” icon, please swap it out with the AdChoices icon instead. As a DAAC participant, you have a license to use the icon, so change its colour to your liking and use it

The Enhanced Version of the Tool Addresses Non-Cookie Technologies, Offers Improved Consumer Interface and Enhanced Choice Options TORONTO – March 19, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled an enhanced version of their consumer choice mechanism for setting preferences about data collection and used for online interest-based advertising. Improvements to the

TORONTO, March 7, 2018 – Today, Ad Standards released the AdChoices Accountability Program: 2017 Compliance Report. Through Ad Standards’ independent lens, their newest report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2017. In this third annual report, the growth in

An important step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, January 15, 2018 – The Digital Advertising Alliance of Canada (DAAC) today unveiled new guidelines for the implementation of the DAAC’s AdChoices icon and ad marker in video ads, DAAC Ad Marker Implementation Guidelines for Video Ads. The DAAC’s release provides

53% of Respondents Report They’ve Noticed AdChoices   TORONTO, September 28, 2017 – Today, the Digital Advertising Alliance of Canada (DAAC) released the results of their second consumer survey, conducted by Synqrinus, for the Canadian AdChoices program. The results show strong growth in awareness of the AdChoices program. Overall, 53% of Canadians surveyed recognize the

A major step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, May 3, 2017 – The Digital Advertising Alliance of Canada (DAAC) today announces a major step towards encompassing all aspects of digital media within the Canadian AdChoices program. Mobile web and mobile apps are now addressed within the Canadian program with

Native ads are designed to complement the look and feel of publisher content. Native advertising involves ads that match the form and function of the platform upon which it appears. The ad content can be displayed as an article, video or slideshow, and is produced by an advertiser with the specific intent to promote a