News

AdChoices B2C Campaign; A Thank You

The Canadian AdChoices program was designed to help companies provide clear, meaningful and prominent notice about online behavioural advertising data collection and use practices to consumers, and to explain how to exercise their choice with regards to it. Notice within our program is provided by way of the blue triangular AdChoices icon. In order to

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Study on online behavioural advertising shows widespread usage of AdChoices program

TORONTO, June 16, 2015 – The Digital Advertising Alliance of Canada (DAAC) is encouraged by the findings of the research issued by the Office of the Privacy Commissioner of Canada (OPC) on online behavioural advertising (OBA) which reflected widespread usage of the AdChoices program by organizations involved in the serving of targeted ads. “The AdChoices

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First Anniversary of the Canadian AdChoices Program

ADCHOICES PROGRAM TAKES HOLD WITH MAJOR BRANDS AND CONSUMERS Since the program went live one year ago today, the Digital Advertising Alliance of Canada (DAAC) is pleased to report that 57 major brands and media companies are have registered for the Canadian AdChoices program. The program gives consumers more information and choice about the advertising

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Companies Who Have Joined – April 2014

Since its launch over six months ago, the Canadian AdChoices program has been successful in building business participation and consumer awareness.  To date, 45 companies have begun registration for the program, with many now licensed to use the AdChoices icon in Canada. These include major Canadian and international brands, publishers, technologies, and agencies directly involved in interest-based advertising, also

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New Program Gives Consumers More Online Choice

Canada’s major marketing and advertising associations today launched a new self-regulatory program that gives consumers more information and choice about the advertising they see online. The initiative was developed by the Digital Advertising Alliance of Canada (DAAC). DAAC members include: Association of Quebec Advertising Agencies; Association of Canadian Advertisers; Canadian Marketing Association; Canadian Media Directors’

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