Privacy Policy

Last Updated: March 1, 2017

The Digital Advertising Alliance of Canada (“DAAC”, “we,” “us,” or “our”) takes privacy seriously, and protecting your information is important to us. This Privacy Policy explains how the DAAC collects, uses and discloses information you provide to us, to help you make informed decisions when you use our website located at (the “Website”). Please be sure to read this entire Privacy Policy before using our Website. If you do not agree to the terms of this Privacy Policy, then you should not use our Website. This Privacy Policy is specifically incorporated into the Terms of Service, which governs your use of our Website. A separate Privacy Policy and Terms of Service govern the use of the DAAC’s AppChoices app. More information about the DAAC’s AppChoices app can be found here.


The term “personal information” means information about an identifiable individual, including but not limited to full name, address, email address, and other information relating to an individual.

We may collect personal information when you:

  • Complete a survey available through our Website;
  • Sign up to receive our email newsletters and other communications;
  • Contact us with a comment, question or complaint.

Surveys: When you complete a survey on our Website, you may be asked to provide personal information (such as your name, address, email address and a phone number).  We may also retain this information along with your survey results in order to improve our Website, promotions and AdChoices services.

Email Newsletter and Other Communications: From time to time, we may obtain your consent to send you email and other communications about our Website, AdChoices services or promotions that may be of interest to you.

Contact Us: When you contact us with a comment, question or complaint, you may be asked to provide personal information (such as your name, address, email address and a phone number) along with additional information we need to help us promptly answer your question or respond to your comment or complaint.  We may also retain this information to assist you in the future and to improve our customer service, AdChoices services, newsletters and promotions.


Our policy is that we will not disclose, trade, rent, sell or otherwise transfer your personal information, without your consent, except as otherwise set out herein.  We may maintain or process your personal information in the US or other jurisdictions.

Service Provider Arrangements: We may transfer (or otherwise make available) your personal information to third parties who provide services on our behalf.  For example, we may use service providers to host our Website, operate certain of its features or send email or other communications.

Your personal information may be maintained and processed by our service providers in the US or other jurisdictions.  Our service providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose personal information for their own marketing or other purposes.

Sale of Business: We may transfer any information we have about you as an asset in connection with a merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of the DAAC or as part of a corporate reorganization or stock sale or other change in corporate control.

Legal: The DAAC and our Canadian, US and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by applicable Canadian, US or other law.  We may also disclose personal information where necessary for the establishment, exercise or defence of legal claims, or as otherwise permitted by law.


Visiting our Website: In general, you can visit our Website without telling us who you are or submitting any personal information. However, we collect the IP (Internet Protocol) addresses of visitors to our Website and other information about your visit, such as page requests, browser type, operating system and average time spent on our Website.  We use this information to help us understand our Website activity, and to monitor and improve our Website.

Third party links: Our Website may contain links to other sites that the DAAC does not own or operate.  Also, links to our Website may be featured on third party websites on which we advertise.  Except as provided herein, our policy is that we will not provide any of your personal information to these third parties without your consent.  We provide links to third party websites as a convenience to the user.  These links are not intended as an endorsement of or referral to the linked websites.  The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully.  We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

DAA Opt-Out Tool: The opt-out tool located on the DAAC’s website was created and is operated by the Digital Advertising Alliance (DAA) in the US and is shared on the Website with permission. The DAA opt-out tool is governed by the DAA’s Privacy Policy and Terms of Service. Any information that you provide to the DAA through the opt-out tool is not shared with the DAAC.


We have implemented measures designed to help protect personal information in our custody and control.  We maintain reasonable administrative, technical and physical safeguards in an effort to protect against unauthorized access, use, modification and disclosure of personal information in our custody and control. Unfortunately, no collection or transmission of information over the Internet or other publicly accessible communications networks can be guaranteed to be 100% secure, and therefore, we cannot ensure or warrant the security of any such information.


You have the right to access, update, and correct inaccuracies in your personal information in our custody and control, subject to certain exceptions prescribed by law.  You may request access, updating and corrections of inaccuracies in personal information we have in our custody or control by emailing or writing to us at the contact information set out below.  We may request certain personal information for the purposes of verifying the identity of the individual seeking access to their personal information records.


This Privacy Policy may be updated periodically to reflect changes to our personal information practices. The revised Privacy Policy will be posted on this Website. We strongly encourage you to please refer to this Privacy Policy often for the latest information about our personal information practices. The date of the last update of this Privacy Policy is posted at the top of this page.


Please contact us if:

  • you have any questions or comments about this Privacy Policy;
  • you wish to opt-out of marketing emails, or access, update, and/or correct inaccuracies in your personal information; or
  • you otherwise have a question or complaint about the manner in which we treat your personal information.

By email to