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Read more about the self-regulatory program for online interest-based advertising:

AdChoices Guidelines for Mobile Released In Canada

A major step forward for the Canadian self-regulatory program for online interest-based advertising TORONTO, May 3, 2017 – The Digital Advertising Alliance of Canada (DAAC) today announces a major step towards encompassing all aspects of digital media within the Canadian AdChoices program. Mobile web and mobile apps are now addressed within the Canadian program with

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Native Advertising & the Canadian AdChoices Self-Regulatory Program

Native ads are designed to complement the look and feel of publisher content. Native advertising involves ads that match the form and function of the platform upon which it appears. The ad content can be displayed as an article, video or slideshow, and is produced by an advertiser with the specific intent to promote a

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Advertising Standards Canada’s AdChoices Accountability Program 2016 Compliance Report

TORONTO, February 8, 2017 – Today, Advertising Standards Canada (ASC) released the AdChoices Accountability Program: 2016 Compliance Report.Through ASC’s independent lens, this report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising have implemented the program’s Principles throughout 2016. The DAAC appreciates and welcomes ASC’s second

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First DAAC Breakfast Event Showcases the Alliance & Announces Plans for Mobile

On the morning of Thursday September 29th, the Digital Advertising Alliance of Canada (DAAC) held our first event. It was hosted at the stunning Stratus Restaurant, with panoramic views of downtown Toronto. Attendees were greeted to a full hot breakfast and settled in to listen to an update about the DAAC’s activities over the past

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AdChoices Program Strengthens Acceptance of Interest-Based Advertising

57% of Millennials Report More Trust in Companies Using the AdChoices Program   TORONTO, July 26, 2016 – A new survey from the Digital Advertising Alliance of Canada has found Internet users have a high level of understanding and acceptance of the two-year-old Canadian AdChoices program. After only two years of activity in Canada, nearly

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