News

Read more about the self-regulatory program for online interest-based advertising:

First DAAC Breakfast Event Showcases the Alliance & Announces Plans for Mobile

On the morning of Thursday September 29th, the Digital Advertising Alliance of Canada (DAAC) held our first event. It was hosted at the stunning Stratus Restaurant, with panoramic views of downtown Toronto. Attendees were greeted to a full hot breakfast and settled in to listen to an update about the DAAC’s activities over the past

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AdChoices Program Strengthens Acceptance of Interest-Based Advertising

57% of Millennials Report More Trust in Companies Using AdChoices program, Digital Advertising Alliance of Canada survey finds TORONTO, July 26, 2016 – A new survey from the Digital Advertising Alliance of Canada has found Internet users have a high level of understanding and acceptance of the two-year-old Canadian AdChoices program. After only two years

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Spring Activities at the DAAC

It’s been an exciting few months at the DAAC – first there was the inaugural EDAA Summit in Brussels (which I wrote about earlier). And then in May it was the IAPP Canada Privacy Symposium, which is the largest privacy conference in Toronto, possibly Canada, in which the DAAC displayed our new interactive booth concept.

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EDAA Summit & Upcoming Conferences

A few events involving the Canadian AdChoices program are detailed below. The European Digital Advertising Alliance held their first EDAA Summit on Tuesday March 1st at Steigenberger Wiltcher’s hotel in Brussels, Belgium. With over 100 attendees present, it was a great turnout for their inaugural event. The DAAC was there, as were constituents of the DAA

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Advertising Standards Canada’s AdChoices Accountability Program 2015 Compliance Report

TORONTO, December 16, 2015 – Today, Advertising Standards Canada (ASC) released the AdChoices Accountability Program: 2015 Compliance Report. This report highlights how companies participating in the Digital Advertising Alliance of Canada (DAAC)’s AdChoices program for online interest-based advertising (IBA) have implemented the program’s principles throughout 2015. As Canada’s national advertising industry self-regulatory body, ASC’s compliance efforts

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