First DAAC Breakfast Event Showcases the Alliance & Announces Plans for Mobile

On the morning of Thursday September 29th, the Digital Advertising Alliance of Canada (DAAC) held our first event. It was hosted at the stunning Stratus Restaurant, with panoramic views of downtown Toronto.

Attendees were greeted to a full hot breakfast and settled in to listen to an update about the DAAC’s activities over the past year.

Wally Hill, chair of the DAAC, launched the event with a welcome and introduction of the morning’s talk, and then turned the podium over to executive director Julie Ford.

Ford took the attendees through an overview of the DAAC’s recent work, as well as a status update of the program. Now residing at 77 signatories, the DAAC has seen 15% growth from 2015 to 2016, with more signatories ready to sign-on before the end of the year.

Following the status update, results from the DAAC’s consumer awareness survey were also walked through. Originally released in July, the survey was a significant accomplishment for the organization as it established benchmarks for future activities.

In support of educating consumers about the AdChoices self-regulatory program, there was a call for publishers and third parties to donate ad inventory towards the DAAC’s consumer awareness ad campaign. Companies interested in donating inventory are encouraged to contact the DAAC through their donation form to receive tags.

The big reveal of the morning was of the DAAC’s work in the smartphone & tablet realm. The DAAC announced their plans for a new document, titled the “Application of Self-Regulatory Principles to the Mobile Environment”, as well as highlighted opt-out tool upgrades that are currently in development. More announcements in these areas will be forthcoming near the end of 2016.

The event culminated with a Q&A and networking session.